Global Management Program on Luxury Management
This program will provide an in-depth training on the luxury market and the exciting opportunities for India in this industry.
Studying the business models and best practices of the luxury market, participants will strengthen their understanding of management competencies in the Luxury Industry.
Drawing on the expertise of both schools of higher education, students will expand and share horizons of knowledge in the business context of the Indian and French/European luxury markets.
Participants: Who should attend?
Professionals with a minimum of 5-7 years of full-time professional experience are eligible to apply.
Suggested profiles include:
Senior Executives (VP, GM),
Line-Managers (Brands, Stores, Merchandisers),
High Potential Young Managers,
Experts in Luxury & Fashion Industry operating in Europe/France and Indian sub-continent.
Experience in the following roles is preferred but not limited to:
Commercial (New Business Development) Directors,
Marketing Directors,
Strategy Directors,
Logistic Directors,
International Controller,
Export Directors.
Program content
1 Anthropology of luxury consumption.
2 Branding experience.
3 Service dimension in luxury brand management.
4 Effective loyalty program designing and implementation.
5 Competitive strategy & managing multi-brand
6 Finance and private equity in luxury industry.
7 Understanding markets and consumers.
8 Determining potentials of markets - location
9 Managing funds & costs.
10 Enhancing supply chain and information efficiencies.
11 Using technology to enhance customer experience efficiencies.
12 Customer value based retailing strategy.
13 Pricing for brand building.
14 Managing people in the luxury industry.
Admissions
Deadline for submitting application forms:
Participants requiring French Visa April 30th, 2010
Participants requiring Indian Visa June 10th, 2010
Program starts: June 14th, 2010
Notification
Please note that participants are admitted to the program on an ongoing basis, there is a limited number of placements in each class.
Candidates are therefore encouraged to apply to the program well in advance.
Tuition fee
Program fee is Euro 8000 (for non-Indian participants) and INR 499 000 (for Indian participants) which includes:
- Course materials.
- Accommodation and food in Ahmedabad (IIM Campus).
- Accommodation at Cergy, Paris (1 or 2* Executive Hotel). Details of accommodation at Cergy will be intimated later in the
acceptance letter. Breakfast, lunch, snacks and two dinners in Paris are included in this price.
- Visit to fashion houses in Paris and Ahmedabad.
Please note that this fee does not cover air ticket, any local transportation and visa processing fees. All Visa related issues are the responsibility of the participants.
Contact
Geneviève Burke
E-mail
Tel : 33 (0)1 46 92 17 89
Fax : 33 (0)1 46 92 49 90
ESSEC Executive Education.
CNIT - BP230
92 053 - Paris La Défense
France
