Hospitality Management
L’ESSEC a plus de 30 ans d’expérience dans l’éducation hôtelière. Elle lancera en 2012 un portefeuille de formations courtes ciblant les cadres supérieurs dans les secteurs hôtellerie, restauration et loisirs. Ces formations sont assurés par des professeurs de l’ESSEC connus dans le monde entier. Elles s’étalent sur 1,5 à 2,5 jours et ont lieu sur le campus de l’ESSEC à La Défense, Paris, au premier trimestre 2013.
Tous les cours sont conçus pour être suivis indépendamment les uns des autres, mais lorsqu’ils sont pris dans un certain ordre, ils peuvent mener à l’obtention d’un Certificat de l’ESSEC. Deux certifications, constituées de quatre formations très pointues, sont disponibles actuellement : Hospitality Online Distribution et Hospitality Real Estate and Finance. Elles sont conçues pour des chefs de service travaillant dans ces domaines, des directeurs d’hôtels et autres cadres supérieurs.
La certification Hospitality Online Distribution comprend : Hotel Online Distribution ; Managing Social Media and Users Review ; Hopstitality Revenue Management et Customer Relation Management.
La certification Hospitality Real Estate and Finance comprend : Financial Management for Hotels, Hotel Valuation and Feasibility Studies; Hotel Asset Management; et Management Contracts, Franchising and Ownership.
Les trois cours suivants ne font partie d’aucune certification: Operations Analysis for the Hospitality Industry; Leading and Motivating in the Real World; et Managing Change.
Vous pouvez compléter les formations en vue d’une certification en une seule année ou sur une durée maximale de quatre ans.
Nous sommes heureux de vous aider à choisir la sélection de cours qui correspond le mieux à votre expérience et votre parcours académique.
Hospitality Revenue Management
Revenue management is a discipline that uses optimization techniques to dynamically identify the best products to offer during different demand periods. This works best where firms that have perishable inventory, low marginal sales costs and advance reservations. The variables involved are time, space and price.
Hotel Electronic Distribution
Electronic Distribution has become a key feature of hotel sales in recent years. An increasingly complex portfolio of distribution channels has to be managed from both a strategic and an operational perspective. However, choosing between the bewildering array of options available, and getting maximum benefit from each channel used, has become increasingly difficult.
Hotel Valuation and Feasibility Studies
For owners or developers, the value of a hotel property is important. The price at which one could sell a property, or what level of investment should be committed to developing a new hotel, are key questions. Answering them requires an understanding of what drives the market value of a hotel. However hotels are unique in that their value mostly depends on their ability to generate cash flows from operations on a daily basis. This creates complexity and uncertainty when attempting to forecast future sales, expenses and cash flows.
Leading & Motivating in the Real World
In one of his many books, the futurist John Naisbitt comments ‘…we are managing and leading at a time when Human Resources have replaced financial resources as THE most strategic resource’. Few question this opinion. Clearly, how to lead and motivate workers to peak performance is one of the most important questions in management today. This is especially true in hospitality, given the transforming nature of the work environment and the challenges we face in attracting and retaining the best workers.
Management Contracts, Franchising and Ownership
In today’shospitality industry, executives agree that the strategic alternatives for growth are Management Contracts, Franchising or Ownership. Every industry executive should have an in-depth knowledge of these options, their positive and negative implications, and the different factors that should be considered when deciding which is best for your hospitality business.
Managing Social Media and User Reviews
With consumers becoming increasingly sceptical, Social Media channels have rapidly emerged as a critical source of unbiased information for travellers. Blogs, Social Networks, video and photo sharing sites, as well as User Review sites such as Tripadvisor.com, are capturing an increasing share of consumer time, and have become highly influential in travel planning. Managing your reputation on these channels has thus become a critical issue, yet few hotels are currently successful in doing so in a systematic and strategic manner.
Operations Analysis for the Hospitality Industry
Managers in the hospitality industry face numerous challenges when running their business. Daily issues often consuming a significant amount of time and typically involve questions such as: “how to ensure service quality while minimizing operating costs?”, “what is the right level of inventory and how much should we buy?”, “how can we ensure that we are not over or under-staffed?”, or “how can we make our operations run more smoothly”?
Answering these questions effectively requires the development and implementation of a number of processes and procedures.
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