Hospitality Management
With over 30 years’ experience in hospitality education, in 2012 ESSEC will launch a portfolio of short courses targetted at senior managers in the hotel, restaurant and leisure sectors. Taught by Essec Business School’s world class faculty, courses range in format from 1.5 to 2.5 days, and will initially be offered at Essec’s Executive Education campus in Paris La Défense on the first trimester of 2013.
Developed in consultation with Europe’s leading hotel companies, each course is designed to be stand alone, and thus can be taken individually. However completing certain sequences of courses also leads to the award of an Advanced Certificate from Essec Business School. Two Certifications, composed of four sharply-focused courses, are currently available – Hospitality Online Distribution and Hospitality Real Estate and Finance. Both are designed for Department Heads working on that field; General Managers or other Senior Executives.
Hospitality Online Distribution Certification is composed of: Hotel Online Distribution; Managing Social Media and User Reviews; Hospitality Revenue Management; and Customer Relation Management.
Hospitality Real Estate and Finance Certifcation is composed of: Financial Management for Hotels; Hotel Valuation and Feasibility Studies; Hotel Asset Management; and Management Contracts, Franchising and Ownership.
The three following courses are currently not part of a certification : Operations Analysis for the Hospitality Industry; Leading & Motivating in the Real World; and Managing Change.
You can complete the courses required for Certification in a single year or over as many as four years.
We would be happy to assist in course selection that best suits your experience and education.
Hospitality Revenue Management
Revenue management is a discipline that uses optimization techniques to dynamically identify the best products to offer during different demand periods. This works best where firms that have perishable inventory, low marginal sales costs and advance reservations. The variables involved are time, space and price.
Hotel Electronic Distribution
Electronic Distribution has become a key feature of hotel sales in recent years. An increasingly complex portfolio of distribution channels has to be managed from both a strategic and an operational perspective. However, choosing between the bewildering array of options available, and getting maximum benefit from each channel used, has become increasingly difficult.
Hotel Valuation and Feasibility Studies
For owners or developers, the value of a hotel property is important. The price at which one could sell a property, or what level of investment should be committed to developing a new hotel, are key questions. Answering them requires an understanding of what drives the market value of a hotel. However hotels are unique in that their value mostly depends on their ability to generate cash flows from operations on a daily basis. This creates complexity and uncertainty when attempting to forecast future sales, expenses and cash flows.
Leading & Motivating in the Real World
In one of his many books, the futurist John Naisbitt comments ‘…we are managing and leading at a time when Human Resources have replaced financial resources as THE most strategic resource’. Few question this opinion. Clearly, how to lead and motivate workers to peak performance is one of the most important questions in management today. This is especially true in hospitality, given the transforming nature of the work environment and the challenges we face in attracting and retaining the best workers.
Management Contracts, Franchising and Ownership
In today’shospitality industry, executives agree that the strategic alternatives for growth are Management Contracts, Franchising or Ownership. Every industry executive should have an in-depth knowledge of these options, their positive and negative implications, and the different factors that should be considered when deciding which is best for your hospitality business.
Managing Social Media and User Reviews
With consumers becoming increasingly sceptical, Social Media channels have rapidly emerged as a critical source of unbiased information for travellers. Blogs, Social Networks, video and photo sharing sites, as well as User Review sites such as Tripadvisor.com, are capturing an increasing share of consumer time, and have become highly influential in travel planning. Managing your reputation on these channels has thus become a critical issue, yet few hotels are currently successful in doing so in a systematic and strategic manner.
Operations Analysis for the Hospitality Industry
Managers in the hospitality industry face numerous challenges when running their business. Daily issues often consuming a significant amount of time and typically involve questions such as: “how to ensure service quality while minimizing operating costs?”, “what is the right level of inventory and how much should we buy?”, “how can we ensure that we are not over or under-staffed?”, or “how can we make our operations run more smoothly”?
Answering these questions effectively requires the development and implementation of a number of processes and procedures.
